Marketing

Program overview

Graduates with a degree in Marketing receive 66 credit hours of course work. They know accounting, business, business ethics, business law, computer applications, and leadership. Graduates know the fundamental concepts in marketing and business management. They receive training in computer graphics to market business ideas and concepts. They receive oral and written communication skills, critical thinking skills and problem solving skills for both academic and workplace situations.

Courses Required

Choose an option

Semester 1

Accounting Concepts

Course Code: ACC-111

This course is a study of the principles of the basic accounting functions - collecting, recording, analyzing, and reporting information.

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Microcomputer Applications

Course Code: CPT-170

This course introduces microcomputer applications software, including word processing, data bases, spreadsheets, graphs, and their integration. Note: May not be used for credit in any CPT degree or certificate program.

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Economic Concepts

Course Code: ECO-201

This course is a study of micro-and macro- economic concepts and selected economic problems.

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English Composition I

Course Code: ENG-101

This is a (College Transfer) course in which the following topics are presented: A study of composition in conjunction with appropriate literary selections, with frequent theme assignments to reinforce effective writing. A review of standard usage and the basic techniques of research are also presented.

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Marketing

Course Code: MKT-101

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

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Semester 2

Organizational Accounting

Course Code: ACC-112

This course is a study of financial accounting with specific emphasis on partnerships and the corporate form of organization.

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Introduction to Business

Course Code: BUS-101

This course is a study of the nature of business activity in relation to the economic society, including how a business is owned, organized, managed, and controlled.

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Business Law II

Course Code: BUS-123

This course is a study of negotiable instruments, law of property, acquisition and transfer of title, bailments, duties and liabilities of common carriers, innkeepers, warehousemen, and agencies.

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Contemporary Statistics & Probability

Course Code: MAT-107

This course introduces common statistical terms and concepts that are widely used to describe data, compute probabilities, estimate parameters, show the degree of relationship between variables, and make decisions. Emphasis is placed on real world examples and applications.

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Principles of Management

Course Code: MGT-101

This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.

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Semester 3

Accounting Principles I

Course Code: ACC-101

This course introduces basic accounting procedures for analyzing, recording, and summarizing financial transactions, adjusting and closing the financial records at the end of the accounting cycle, and preparing financial statements.

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Retailing

Course Code: MKT-110

This course is a study of the importance of retailing in American business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.

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Sales Principles

Course Code: MKT-120

This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.

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Semester 4

Accounting Principles II

Course Code: ACC-102

This course emphasizes managerial accounting theory and practice in basic accounting and procedures for cost accounting, budgeting, cost-volume analysis, and financial statement analysis.

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Introduction to International Business

Course Code: BUS-250

This is a survey course in international business designed to enhance the global perspective of business students. Emphasis is placed on the legal, cultural, economic and political factors faced in operating an international business.

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Management Spreadsheets

Course Code: MGT-206

This course emphasizes the use of spreadsheet software to support managerial decision-making through the analysis of data.

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Executive Development

Course Code: MGT-280

This course is a study of personal leadership styles and traits appropriate for middle and upper levels of management.

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Public Speaking

Course Code: SPC-205

This course is an introduction to principles of public speaking with application of speaking skills. Successful completion of ENG 101 is recommended.

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Semester 5

Digital Marketing

Course Code: MKT-140

This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.

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Digital Marketing

Course Code: MKT-140

This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.

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Advertising

Course Code: MKT-240

This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

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Consumer Behavior

Course Code: MKT-250

This course is a study of the buying behavior process and how individuals make decisions to spend their available resources on consumption related items.

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Entry Requirements

Student Learning Outcomes