Marketing Promotions

Program overview

This certificate program is designed to prepare students for job opportunities in retail and wholesale organizations. Specifically: advertising, publicity, sales, and marketing management.

Courses Required

Choose an option

Semester 1

Accounting Concepts

Course Code: ACC-111

This course is a study of the principles of the basic accounting functions - collecting, recording, analyzing, and reporting information.

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Principles of Management

Course Code: MGT-101

This course is a study of management theories, emphasizing the management functions of planning, decision making, organizing, leading, and controlling.

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Marketing

Course Code: MKT-101

This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.

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Semester 2

Digital Marketing

Course Code: MKT-140

This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.

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Digital Marketing

Course Code: MKT-140

This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on internet marketing fundamentals, strategies, and trends.

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Advertising

Course Code: MKT-240

This course is a study of the role of advertising in the marketing of goods and service, including types of advertising, media, how advertising is created, agency functions, and regulatory aspects of advertising.

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Consumer Behavior

Course Code: MKT-250

This course is a study of the buying behavior process and how individuals make decisions to spend their available resources on consumption related items.

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Semester 3

Retailing

Course Code: MKT-110

This course is a study of the importance of retailing in American business and covers the concepts of store location, layout, merchandising, display, pricing, inventory control, promotional programs and profit management.

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Sales Principles

Course Code: MKT-120

This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.

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Entry Requirements

Student Learning Outcomes